standing on a pencil

SO WHAT DO YOU DO?

A designer plans and creates the look of something.   Whether it's one item or a total rebranding with a ton of collateral, collaboration between us is key as we discuss and implement your needs.   The process begins with listening.   We research and learn and roll up sleeves (and pant legs when necessary.) As concepts and ideas grow, together we strategize and choose the right ingredients to suit the project.   The goal is to communicate an effective message to your target audience with a focus unique to your brand.   And to enjoy the ride.

WHY DO YOU DO IT?

It was the 64-color assortment of Crayola® crayons with the built-in sharpener and endless possibilities.   My first job was with The New Yorker Magazine.   From there I worked on Madison Avenue eventually starting my own advertising agency. I attended SVA and was lucky to study with great teachers including Milton Glaser.   Those cultures continue to fuel my imagination and inform my views in all facets of designing.

Julie Parker